Ad-supported TV Streaming Service
Our customer is a cutting-edge free ad-supported online television service from California that offers an exclusive TV service provider portal that runs seamlessly using web and mobile apps, multiple connected TV streaming devices, and smart televisions.
A previous bad experience working with another poorly skilled dedicated team nudged the customer to seek a more reliable and experienced company that could offer a senior level of services.
They hired us as a new offshore software solution partner to achieve their primary goal:
– Extend their in-house software development capacity with an external Agile team.
This challenge, led to the need to complete the following strategic tasks:
- Streamline, modernize and advanced all customer’s software;
- Migrate to Microservices architecture;
- Develop new functionality for iOS and Android apps;
- Increase viewer availability of services by launching them internationally;
- Scale the monetization algorithms with an internally developed analytical tool;
- Integrate customer’s software with Viacom’s backend.