Collaborative SaaS Transformation
Collaborative SaaS Transformation of a Global Travel Technology Platform
Collaborative SaaS Transformation of a Global Travel Technology Platform
Collaborative SaaS Transformation of a Global Travel Technology Platform
Faced with rising AWS costs, a top-three European hotel portal and global business travel leader required a comprehensive cost optimization strategy
Faced with rising AWS costs, a top-three European hotel portal and global business travel leader required a comprehensive cost optimization strategy
Faced with rising AWS costs, a top-three European hotel portal and global business travel leader required a comprehensive cost optimization strategy
Hospitality
Cloud
SaaS
Collaborative SaaS Transformation
Collaborative SaaS Transformation
Collaborative SaaS Transformation
Problem overview
Problem overview
Problem overview
Global hotel solutions provider, ranking among the top-three hotel portal in Europe and as a market leader in the global business travel sector, faced challenges with escalating AWS costs and had to define and implement a comprehensive cost optimization strategy.
Global hotel solutions provider, ranking among the top-three hotel portal in Europe and as a market leader in the global business travel sector, faced challenges with escalating AWS costs and had to define and implement a comprehensive cost optimization strategy.
Global hotel solutions provider, ranking among the top-three hotel portal in Europe and as a market leader in the global business travel sector, faced challenges with escalating AWS costs and had to define and implement a comprehensive cost optimization strategy.
Client challenges
Client challenges
Client challenges
The client faced several key challenges that Brightgrove needed to address:
The client faced several key challenges that Brightgrove needed to address:
• Inflexible IT infrastructure struggling with fluctuating market demands
• Slow time-to-market for new products and features
• Limited scalability slowing business growth
• High operational costs and reliance on CAPEX model
• Inadequate data-driven decision-making capabilities
• Inflexible IT infrastructure struggling with fluctuating market demands
• Slow time-to-market for new products and features
• Limited scalability slowing business growth
• High operational costs and reliance on CAPEX model
• Inadequate data-driven decision-making capabilities
• Inflexible IT infrastructure struggling with fluctuating market demands
• Slow time-to-market for new products and features
• Limited scalability slowing business growth
• High operational costs and reliance on CAPEX model
• Inadequate data-driven decision-making capabilities
• Adapting to post-COVID-19 travel industry dynamics
• Managing a complex ecosystem of suppliers and corporate clients
• Ensuring compliance with diverse international regulations
• Differentiating in a crowded market
• Balancing service quality with process automation
• Adapting to post-COVID-19 travel industry dynamics
• Managing a complex ecosystem of suppliers and corporate clients
• Ensuring compliance with diverse international regulations
• Differentiating in a crowded market
• Balancing service quality with process automation
Our approach
Our approach
Our approach
Brightgrove worked closely with the client's existing multilayered organizational structure, integrating its expertise within the client's complex ecosystem. The collaboration spanned across various organizational layers:
Innovation Hubs
Brightgrove integrated its teams with the client's existing hubs in Germany, and Poland, along with new development hubs in in Vietnam and India.
Platform, Operations, QA Automation & App Support
Brightgrove experts collaborated with the client's central teams to establish standardized tools, processes, and frameworks.
Central Data Insights & Analytics
Brightgrove data engineers and scientists worked alongside the client's teams to develop shared data products and services.
Value Streams
Brightgrove helped implement and optimize value streams aligned with specific business outcomes.
User Experience Design
Brightgrove UX specialists collaborated with the client's design team to ensure consistent user experiences across platforms.
Core Platforms
Brightgrove developers contributed to the client's procurement, travel, finance, and business process automation platforms.
Agile Teams
Brightgrove members integrated into cross-functional agile teams, working directly with the client's product owners and stakeholders.
Our platform upgrade incorporated a modern, scalable architecture, featuring an API Gateway for managed access to microservices powering key functionalities like booking, content management, procurement, and analytics. Asynchronous communication is facilitated by a message queue using Apache Kafka, while a Redis caching layer ensures high-speed data access. A hybrid database cluster combining PostgreSQL and MongoDB supports diverse data needs, complemented by Elasticsearch for fast, scalable search capabilities and a global Content Delivery Network (CDN) for optimized content delivery.
Brightgrove worked closely with the client's existing multilayered organizational structure, integrating its expertise within the client's complex ecosystem. The collaboration spanned across various organizational layers:
Innovation Hubs
Brightgrove integrated its teams with the client's existing hubs in Germany, and Poland, along with new development hubs in in Vietnam and India.
Platform, Operations, QA Automation & App Support
Brightgrove experts collaborated with the client's central teams to establish standardized tools, processes, and frameworks.
Central Data Insights & Analytics
Brightgrove data engineers and scientists worked alongside the client's teams to develop shared data products and services.
Value Streams
Brightgrove helped implement and optimize value streams aligned with specific business outcomes.
User Experience Design
Brightgrove UX specialists collaborated with the client's design team to ensure consistent user experiences across platforms.
Core Platforms
Brightgrove developers contributed to the client's procurement, travel, finance, and business process automation platforms.
Agile Teams
Brightgrove members integrated into cross-functional agile teams, working directly with the client's product owners and stakeholders.
Our platform upgrade incorporated a modern, scalable architecture, featuring an API Gateway for managed access to microservices powering key functionalities like booking, content management, procurement, and analytics. Asynchronous communication is facilitated by a message queue using Apache Kafka, while a Redis caching layer ensures high-speed data access. A hybrid database cluster combining PostgreSQL and MongoDB supports diverse data needs, complemented by Elasticsearch for fast, scalable search capabilities and a global Content Delivery Network (CDN) for optimized content delivery.
Brightgrove worked closely with the client's existing multilayered organizational structure, integrating its expertise within the client's complex ecosystem. The collaboration spanned across various organizational layers:
Innovation Hubs
Brightgrove integrated its teams with the client's existing hubs in Germany, and Poland, along with new development hubs in in Vietnam and India.
Platform, Operations, QA Automation & App Support
Brightgrove experts collaborated with the client's central teams to establish standardized tools, processes, and frameworks.
Central Data Insights & Analytics
Brightgrove data engineers and scientists worked alongside the client's teams to develop shared data products and services.
Value Streams
Brightgrove helped implement and optimize value streams aligned with specific business outcomes.
User Experience Design
Brightgrove UX specialists collaborated with the client's design team to ensure consistent user experiences across platforms.
Core Platforms
Brightgrove developers contributed to the client's procurement, travel, finance, and business process automation platforms.
Agile Teams
Brightgrove members integrated into cross-functional agile teams, working directly with the client's product owners and stakeholders.
Our platform upgrade incorporated a modern, scalable architecture, featuring an API Gateway for managed access to microservices powering key functionalities like booking, content management, procurement, and analytics. Asynchronous communication is facilitated by a message queue using Apache Kafka, while a Redis caching layer ensures high-speed data access. A hybrid database cluster combining PostgreSQL and MongoDB supports diverse data needs, complemented by Elasticsearch for fast, scalable search capabilities and a global Content Delivery Network (CDN) for optimized content delivery.
Results we delivered
Results we delivered
Results we delivered
Brightgrove's SaaS implementation led to significant improvements:
Brightgrove's SaaS implementation led to significant improvements:
Platform Performance
Platform Performance
Platform Performance
The platform upgrade delivered significant performance improvements, including 99.99% uptime for critical services, a 60% reduction in average response time, and a 10x increase in system capacity.
The platform upgrade delivered significant performance improvements, including 99.99% uptime for critical services, a 60% reduction in average response time, and a 10x increase in system capacity.
The platform upgrade delivered significant performance improvements, including 99.99% uptime for critical services, a 60% reduction in average response time, and a 10x increase in system capacity.
Business Impact
Business Impact
Business Impact
The platform upgrade also drove substantial business benefits, including a 25% improvement in conversion rates, achievement of GDPR compliance, and the potential to generate over €50 million in additional revenue by reducing customer churn.
The platform upgrade also drove substantial business benefits, including a 25% improvement in conversion rates, achievement of GDPR compliance, and the potential to generate over €50 million in additional revenue by reducing customer churn.
The platform upgrade also drove substantial business benefits, including a 25% improvement in conversion rates, achievement of GDPR compliance, and the potential to generate over €50 million in additional revenue by reducing customer churn.
Financial Metrics
Financial Metrics
Financial Metrics
The platform upgrade significantly improved financial performance, delivering a 40% reduction in infrastructure costs, a 30% reduction in cloud costs, and a shift from a CAPEX to an OPEX model, resulting in projected profit margin increases from -4% to +10%.
The platform upgrade significantly improved financial performance, delivering a 40% reduction in infrastructure costs, a 30% reduction in cloud costs, and a shift from a CAPEX to an OPEX model, resulting in projected profit margin increases from -4% to +10%.
The platform upgrade significantly improved financial performance, delivering a 40% reduction in infrastructure costs, a 30% reduction in cloud costs, and a shift from a CAPEX to an OPEX model, resulting in projected profit margin increases from -4% to +10%.
Operational Efficiency
Operational Efficiency
Operational Efficiency
The upgrade also streamlined development and operations, resulting in 3x faster deployment cycles, 50% faster new product launches, and significant staff cost reductions through automated procurement operations.
The upgrade also streamlined development and operations, resulting in 3x faster deployment cycles, 50% faster new product launches, and significant staff cost reductions through automated procurement operations.
Sustainability Metrics
Sustainability Metrics
Sustainability Metrics
The platform upgrade also advanced the sustainability efforts, leading to increased participation in green initiatives and an expanded emissions compensation program.
The platform upgrade also advanced the sustainability efforts, leading to increased participation in green initiatives and an expanded emissions compensation program.
The platform upgrade also advanced the sustainability efforts, leading to increased participation in green initiatives and an expanded emissions compensation program.
Conclusion
Conclusion
Conclusion
Brightgrove's deep collaboration within the client's complex, multilayered organization was key to the success of this SaaS transformation. By integrating closely with the client's teams across various organizational layers, Brightgrove was able to address specific, challenging problems while driving overall technological advancement.
Our ability to navigate and enhance complex organizational structures, coupled with our technical expertise in developing integrated platforms across procurement, travel technology, finance, and business process automation, positions Brightgrove as an ideal partner for companies undertaking major digital transformations.
This project demonstrates Brightgrove's capacity to not just provide technical solutions, but to work as a true partner in driving comprehensive organizational and technological change in complex, global enterprises.
Our success in this project showcases our ability to deliver significant improvements in efficiency, scalability, and market competitiveness, making us a valuable partner for companies seeking to transform their technology stack and business processes.
Brightgrove's deep collaboration within the client's complex, multilayered organization was key to the success of this SaaS transformation. By integrating closely with the client's teams across various organizational layers, Brightgrove was able to address specific, challenging problems while driving overall technological advancement.
Our ability to navigate and enhance complex organizational structures, coupled with our technical expertise in developing integrated platforms across procurement, travel technology, finance, and business process automation, positions Brightgrove as an ideal partner for companies undertaking major digital transformations.
This project demonstrates Brightgrove's capacity to not just provide technical solutions, but to work as a true partner in driving comprehensive organizational and technological change in complex, global enterprises.
Our success in this project showcases our ability to deliver significant improvements in efficiency, scalability, and market competitiveness, making us a valuable partner for companies seeking to transform their technology stack and business processes.
Brightgrove's deep collaboration within the client's complex, multilayered organization was key to the success of this SaaS transformation. By integrating closely with the client's teams across various organizational layers, Brightgrove was able to address specific, challenging problems while driving overall technological advancement.
Our ability to navigate and enhance complex organizational structures, coupled with our technical expertise in developing integrated platforms across procurement, travel technology, finance, and business process automation, positions Brightgrove as an ideal partner for companies undertaking major digital transformations.
This project demonstrates Brightgrove's capacity to not just provide technical solutions, but to work as a true partner in driving comprehensive organizational and technological change in complex, global enterprises.
Our success in this project showcases our ability to deliver significant improvements in efficiency, scalability, and market competitiveness, making us a valuable partner for companies seeking to transform their technology stack and business processes.
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