Promos—Real Estate CRM


Promos—Real Estate CRM
Promos—Real Estate CRM
Promos—Real Estate CRM
A leading German real estate software company with a €32 million annual revenue and over two decades of market leadership faced the challenge of finding SAP developers who also understand mobile development.
A leading German real estate software company with a €32 million annual revenue and over two decades of market leadership faced the challenge of finding SAP developers who also understand mobile development.
A leading German real estate software company with a €32 million annual revenue and over two decades of market leadership faced the challenge of finding SAP developers who also understand mobile development.
Real estate
SAP
Mobile
Promos—Real Estate CRM
Promos—Real Estate CRM
Promos—Real Estate CRM
Client overview
Client overview
Client overview
“Finding SAP developers who also understand mobile development is like searching for unicorns in Berlin.”
This was the reality facing our client, a leading German real estate software company with a €32 million annual revenue and over two decades of market leadership. Their flagship product—an innovative SAP-based CRM platform—was experiencing growing demand, but their development team couldn’t scale fast enough.
The platform itself was impressive: a unified system where property managers, tenants, technicians, and agents all interact with the same database through interfaces tailored to their specific needs. As the client’s customer base expanded and new regulatory requirements emerged, the talent shortage became a critical business bottleneck.
“Finding SAP developers who also understand mobile development is like searching for unicorns in Berlin.”
This was the reality facing our client, a leading German real estate software company with a €32 million annual revenue and over two decades of market leadership. Their flagship product—an innovative SAP-based CRM platform—was experiencing growing demand, but their development team couldn’t scale fast enough.
The platform itself was impressive: a unified system where property managers, tenants, technicians, and agents all interact with the same database through interfaces tailored to their specific needs. As the client’s customer base expanded and new regulatory requirements emerged, the talent shortage became a critical business bottleneck.
“Finding SAP developers who also understand mobile development is like searching for unicorns in Berlin.”
This was the reality facing our client, a leading German real estate software company with a €32 million annual revenue and over two decades of market leadership. Their flagship product—an innovative SAP-based CRM platform—was experiencing growing demand, but their development team couldn’t scale fast enough.
The platform itself was impressive: a unified system where property managers, tenants, technicians, and agents all interact with the same database through interfaces tailored to their specific needs. As the client’s customer base expanded and new regulatory requirements emerged, the talent shortage became a critical business bottleneck.
The business impact
The business impact
The business impact
The talent shortage wasn’t just an HR problem, it was threatening business performance:
The talent shortage wasn’t just an HR problem, it was threatening business performance:
• Development backlogs were growing, delaying promised features
• Customer onboarding was slowing, affecting revenue projections
• EU regulatory compliance deadlines loomed with insufficient resources
• The company’s reputation for technical excellence was at risk
• Development backlogs were growing, delaying promised features
• Customer onboarding was slowing, affecting revenue projections
• EU regulatory compliance deadlines loomed with insufficient resources
• The company’s reputation for technical excellence was at risk
• Development backlogs were growing, delaying promised features
• Customer onboarding was slowing, affecting revenue projections
• EU regulatory compliance deadlines loomed with insufficient resources
• The company’s reputation for technical excellence was at risk
What made hiring particularly challenging was the specialized skill set required. Developers needed to understand both SAP ABAP for backend systems and mobile development for iOS and Android. Adding complexity, the platform used a custom XML-based UI generation system that required additional specialized knowledge.
To compound matters, the development environment operated primarily in German, with documentation and specifications rarely available in English.
What made hiring particularly challenging was the specialized skill set required. Developers needed to understand both SAP ABAP for backend systems and mobile development for iOS and Android. Adding complexity, the platform used a custom XML-based UI generation system that required additional specialized knowledge.
To compound matters, the development environment operated primarily in German, with documentation and specifications rarely available in English.
The solution: from challenge to opportunity
The solution: from challenge to opportunity
The solution: from challenge to opportunity
Speed and Precision in Team Building
When traditional hiring approaches failed, the client turned to us for staff augmentation. Within one month—far faster than their previous hiring attempts—we assembled a team of four senior specialists:
• Two SAP ABAP developers for the core platform
• One Android developer for the tenant and technician apps
• One iOS developer to ensure Apple users had equal functionality
Each candidate was carefully selected not just for technical skills but also for their adaptability and communication capabilities—crucial for bridging the potential language gap.
Technical Integration: Mastering the Complex
The onboarding challenge was significant. The client’s custom framework wasn’t something developers could learn elsewhere—it required immersive study and hands-on practice. Particularly intriguing was their XML-based UI generation system, which dynamically rendered interfaces based on user roles and permissions.
Our team approached this with methodical focus:
• Collaborating closely with the client’s bilingual developers
• Creating reference documentation for recurring patterns
• Developing a shared vocabulary for technical concepts
• Systematically mastering each component of the framework
The Language Bridge: Turning Obstacles into Assets
What initially seemed like a potential roadblock—the predominance of German in technical documentation—gradually revealed unexpected benefits. As our English-speaking developers required clearer explanations:
• The client team began creating more structured documentation
• Technical specifications became more explicit, less reliant on assumed knowledge
• Documentation started aligning better with international SAP standards
• The team established more efficient knowledge-sharing practices
Over time, the client recognized this as a positive development—one that would benefit their own onboarding processes for future team members, regardless of language.
Speed and Precision in Team Building
When traditional hiring approaches failed, the client turned to us for staff augmentation. Within one month—far faster than their previous hiring attempts—we assembled a team of four senior specialists:
• Two SAP ABAP developers for the core platform
• One Android developer for the tenant and technician apps
• One iOS developer to ensure Apple users had equal functionality
Each candidate was carefully selected not just for technical skills but also for their adaptability and communication capabilities—crucial for bridging the potential language gap.
Technical Integration: Mastering the Complex
The onboarding challenge was significant. The client’s custom framework wasn’t something developers could learn elsewhere—it required immersive study and hands-on practice. Particularly intriguing was their XML-based UI generation system, which dynamically rendered interfaces based on user roles and permissions.
Our team approached this with methodical focus:
• Collaborating closely with the client’s bilingual developers
• Creating reference documentation for recurring patterns
• Developing a shared vocabulary for technical concepts
• Systematically mastering each component of the framework
The Language Bridge: Turning Obstacles into Assets
What initially seemed like a potential roadblock—the predominance of German in technical documentation—gradually revealed unexpected benefits. As our English-speaking developers required clearer explanations:
• The client team began creating more structured documentation
• Technical specifications became more explicit, less reliant on assumed knowledge
• Documentation started aligning better with international SAP standards
• The team established more efficient knowledge-sharing practices
Over time, the client recognized this as a positive development—one that would benefit their own onboarding processes for future team members, regardless of language.
Speed and Precision in Team Building
When traditional hiring approaches failed, the client turned to us for staff augmentation. Within one month—far faster than their previous hiring attempts—we assembled a team of four senior specialists:
• Two SAP ABAP developers for the core platform
• One Android developer for the tenant and technician apps
• One iOS developer to ensure Apple users had equal functionality
Each candidate was carefully selected not just for technical skills but also for their adaptability and communication capabilities—crucial for bridging the potential language gap.
Technical Integration: Mastering the Complex
The onboarding challenge was significant. The client’s custom framework wasn’t something developers could learn elsewhere—it required immersive study and hands-on practice. Particularly intriguing was their XML-based UI generation system, which dynamically rendered interfaces based on user roles and permissions.
Our team approached this with methodical focus:
• Collaborating closely with the client’s bilingual developers
• Creating reference documentation for recurring patterns
• Developing a shared vocabulary for technical concepts
• Systematically mastering each component of the framework
The Language Bridge: Turning Obstacles into Assets
What initially seemed like a potential roadblock—the predominance of German in technical documentation—gradually revealed unexpected benefits. As our English-speaking developers required clearer explanations:
• The client team began creating more structured documentation
• Technical specifications became more explicit, less reliant on assumed knowledge
• Documentation started aligning better with international SAP standards
• The team established more efficient knowledge-sharing practices
Over time, the client recognized this as a positive development—one that would benefit their own onboarding processes for future team members, regardless of language.
Results
Results
Results
Once fully onboarded, our team quickly became valuable contributors:
Once fully onboarded, our team quickly became valuable contributors:
Supporting the XML-based UI system optimization
Supporting the XML-based UI system optimization
Supporting the XML-based UI system optimization
Helping identify and resolve performance bottlenecks
Helping identify and resolve performance bottlenecks
Helping identify and resolve performance bottlenecks
Assisting with database query optimization
Assisting with database query optimization
Assisting with database query optimization
Contributing to testing methodologies that improved quality
Contributing to testing methodologies that improved quality
Supporting critical EU regulatory compliance implementation
Supporting critical EU regulatory compliance implementation
Supporting critical EU regulatory compliance implementation
The evolving partnership
The evolving partnership
The evolving partnership
What began as a tactical solution to an immediate staffing problem has evolved into a strategic partnership. Since October 2021, our collaboration has matured into a stable, productive relationship characterized by:
• Reliable technical support as the platform evolves
• Ongoing knowledge exchange between teams
• Consistent focus on code quality and best practices
• Flexibility to adapt as business requirements change
• Continuous improvement in collaboration processes
During this period, the client has achieved significant milestones—ISO certification, strategic AI partnerships, and substantial revenue growth. Our team continues to provide the technical foundation supporting these business advances, proving that effective staff augmentation can deliver far more than just additional development hours.
What began as a tactical solution to an immediate staffing problem has evolved into a strategic partnership. Since October 2021, our collaboration has matured into a stable, productive relationship characterized by:
• Reliable technical support as the platform evolves
• Ongoing knowledge exchange between teams
• Consistent focus on code quality and best practices
• Flexibility to adapt as business requirements change
• Continuous improvement in collaboration processes
During this period, the client has achieved significant milestones—ISO certification, strategic AI partnerships, and substantial revenue growth. Our team continues to provide the technical foundation supporting these business advances, proving that effective staff augmentation can deliver far more than just additional development hours.
What began as a tactical solution to an immediate staffing problem has evolved into a strategic partnership. Since October 2021, our collaboration has matured into a stable, productive relationship characterized by:
• Reliable technical support as the platform evolves
• Ongoing knowledge exchange between teams
• Consistent focus on code quality and best practices
• Flexibility to adapt as business requirements change
• Continuous improvement in collaboration processes
During this period, the client has achieved significant milestones—ISO certification, strategic AI partnerships, and substantial revenue growth. Our team continues to provide the technical foundation supporting these business advances, proving that effective staff augmentation can deliver far more than just additional development hours.

Download extended case study in .pdf