HRS Group
HRS GROUP—a global tech company focusing on business travel
HRS GROUP—a global tech company focusing on business travel
HRS GROUP—a global tech company focusing on business travel
HRS Group is a global tech company focusing on business travel, ranking among the top three hotel portals in Europe and as a market leader in the global business travel sector.
HRS Group is a global tech company focusing on business travel, ranking among the top three hotel portals in Europe and as a market leader in the global business travel sector.
HRS Group is a global tech company focusing on business travel, ranking among the top three hotel portals in Europe and as a market leader in the global business travel sector.
Microservices
Cloud
Hospitality
Client
Client
HRS
HRS
HRS
Date
Date
Since 2019
Since 2019
Since 2019
Role
Role
Development partner
Development partner
Development partner
Website
Website
hrs.com
hrs.com
hrs.com
HRS Group
HRS Group
HRS Group
Customer's case
Customer's case
Customer's case
Founded in 1972 in Cologne, HRS employs over 1,500 people across more than 35 offices worldwide. In the wake of the Covid-19 pandemic, HRS faced significant business challenges. They required a more flexible IT infrastructure to better manage the fluctuating demands of the business while maintaining cost-effectiveness. Additionally, HRS needed to interface with legacy booking systems in the travel industry, expand its business portfolio, and attract new customer segments. This called for faster innovation cycles, more agile product development, and increased automation.
Founded in 1972 in Cologne, HRS employs over 1,500 people across more than 35 offices worldwide. In the wake of the Covid-19 pandemic, HRS faced significant business challenges. They required a more flexible IT infrastructure to better manage the fluctuating demands of the business while maintaining cost-effectiveness. Additionally, HRS needed to interface with legacy booking systems in the travel industry, expand its business portfolio, and attract new customer segments. This called for faster innovation cycles, more agile product development, and increased automation.
Founded in 1972 in Cologne, HRS employs over 1,500 people across more than 35 offices worldwide. In the wake of the Covid-19 pandemic, HRS faced significant business challenges. They required a more flexible IT infrastructure to better manage the fluctuating demands of the business while maintaining cost-effectiveness. Additionally, HRS needed to interface with legacy booking systems in the travel industry, expand its business portfolio, and attract new customer segments. This called for faster innovation cycles, more agile product development, and increased automation.
Key teams and their contributions
Key teams and their contributions
Key teams and their contributions
Architectural transformation team: Focused on architecture and backend development, this team pioneered HRS's cloud architecture and RESTification efforts.
Business Diversification team: Launched a standalone ecosystem and set new technological standards for HRS products.
Data Platform Team: Drove the data culture at HRS Group.
Procurement Team: Took ownership of the Procurement Product family andmodernized legacy tech stacks.
Augmented Feature team: Developed unique browser add-ons with advanced infrastructural setups.
Main customer-facing interfaces team: Enhanced transaction funnels and optimized conversion rates across platforms.
API Team: Managed API connectivity with booking channels, crucial for search and booking phases.
Architectural transformation team: Focused on architecture and backend development, this team pioneered HRS's cloud architecture and RESTification efforts.
Business Diversification team: Launched a standalone ecosystem and set new technological standards for HRS products.
Data Platform Team: Drove the data culture at HRS Group.
Procurement Team: Took ownership of the Procurement Product family andmodernized legacy tech stacks.
Augmented Feature team: Developed unique browser add-ons with advanced infrastructural setups.
Main customer-facing interfaces team: Enhanced transaction funnels and optimized conversion rates across platforms.
API Team: Managed API connectivity with booking channels, crucial for search and booking phases.
Architectural transformation team: Focused on architecture and backend development, this team pioneered HRS's cloud architecture and RESTification efforts.
Business Diversification team: Launched a standalone ecosystem and set new technological standards for HRS products.
Data Platform Team: Drove the data culture at HRS Group.
Procurement Team: Took ownership of the Procurement Product family andmodernized legacy tech stacks.
Augmented Feature team: Developed unique browser add-ons with advanced infrastructural setups.
Main customer-facing interfaces team: Enhanced transaction funnels and optimized conversion rates across platforms.
API Team: Managed API connectivity with booking channels, crucial for search and booking phases.
Results and achievements
Results and achievements
Results and achievements
Shift from CAPEX to OPEX
Converted the majority of IT architecture costs from capital expenditures to operational expenditures, providing greater financial flexibility and aligning costs with actual usage and business demand.
Converted the majority of IT architecture costs from capital expenditures to operational expenditures, providing greater financial flexibility and aligning costs with actual usage and business demand.
Accelerated Digital Transformation
Rapidly modernized legacy systems and migrated platforms to the cloud, enabling HRS to leverage cutting-edge technologies and adapt more quickly to market changes.
Rapidly modernized legacy systems and migrated platforms to the cloud, enabling HRS to leverage cutting-edge technologies and adapt more quickly to market changes.
Enhanced Market Responsiveness
Improved ability to quickly develop and launch new products and features, helping HRS stay competitive in the fast-evolving travel tech industry and respond to emerging customer needs.
Improved ability to quickly develop and launch new products and features, helping HRS stay competitive in the fast-evolving travel tech industry and respond to emerging customer needs.
Strengthened Product Ownership
Implemented a model where Brightgrove teams took full ownership of specific product domains, fostering deeper understanding of product needs and more effective long-term product development.
Implemented a model where Brightgrove teams took full ownership of specific product domains, fostering deeper understanding of product needs and more effective long-term product development.
Agile Delivery Processes
Introduced Scrum Masters and adopted agile methodologies, significantly improving project delivery times and allowing for more iterative, customer-focused development
Introduced Scrum Masters and adopted agile methodologies, significantly improving project delivery times and allowing for more iterative, customer-focused development
Flexible Team Structures
Developed a dynamic team composition model that could quickly adapt to HRS's changing business needs, allowing for rapid scaling and de-scaling of resources as required.
Developed a dynamic team composition model that could quickly adapt to HRS's changing business needs, allowing for rapid scaling and de-scaling of resources as required.
What happens now
What happens now
What happens now
The partnership with Brightgrove allowed HRS to enter a transformational phase, increasing efficiency and freeing up HRS employees' time for strategic planning. Brightgrove's expertise and flexible approach have positioned our teams as key drivers of mutual success, truly making a difference in HRS's business operations and technological advancement.
The partnership with Brightgrove allowed HRS to enter a transformational phase, increasing efficiency and freeing up HRS employees' time for strategic planning. Brightgrove's expertise and flexible approach have positioned our teams as key drivers of mutual success, truly making a difference in HRS's business operations and technological advancement.
The partnership with Brightgrove allowed HRS to enter a transformational phase, increasing efficiency and freeing up HRS employees' time for strategic planning. Brightgrove's expertise and flexible approach have positioned our teams as key drivers of mutual success, truly making a difference in HRS's business operations and technological advancement.
Download extended case study in .pdf
Download extended case study in .pdf