Real Estate Technology Platform
Modernizing New York's Real Estate Technology Platform
Modernizing New York's Real Estate Technology Platform
Modernizing New York's Real Estate Technology Platform
In 2014, we started one of our most long-running projects with a client, a US real estate agency turned digital leader in its industry.
In 2014, we started one of our most long-running projects with a client, a US real estate agency turned digital leader in its industry.
In 2014, we started one of our most long-running projects with a client, a US real estate agency turned digital leader in its industry.
Real Estate
AI
Cloud
Client
Client
RealPlus
RealPlus
RealPlus
Date
Date
Since 2014
Since 2014
Since 2014
Role
Role
Development partner
Development partner
Development partner
Real Estate Technology Platform
Real Estate Technology Platform
Real Estate Technology Platform
Customer's case
Customer's case
Customer's case
Founded in the 1980s, our customer is an American technology provider for New York City residential real estate agencies. Its client base includes approximately 200 brokerages and over 7K real estate agents. RealPlus provides listings and customer management applications. Initially starting as a data management system, it evolved into a comprehensive SaaS platform serving as the primary tool for residential real estate professionals in the NYC market.
RealPlus's business was growing fast, requiring both system modernization and expansion of development capacity. The existing outsourcing vendor couldn't provide the necessary level of expertise for this transformation. In spring 2014, RealPlus chose Brightgrove as a strategic partner to handle all aspects of development and team management.
Founded in the 1980s, our customer is an American technology provider for New York City residential real estate agencies. Its client base includes approximately 200 brokerages and over 7K real estate agents. RealPlus provides listings and customer management applications. Initially starting as a data management system, it evolved into a comprehensive SaaS platform serving as the primary tool for residential real estate professionals in the NYC market.
RealPlus's business was growing fast, requiring both system modernization and expansion of development capacity. The existing outsourcing vendor couldn't provide the necessary level of expertise for this transformation. In spring 2014, RealPlus chose Brightgrove as a strategic partner to handle all aspects of development and team management.
Founded in the 1980s, our customer is an American technology provider for New York City residential real estate agencies. Its client base includes approximately 200 brokerages and over 7K real estate agents. RealPlus provides listings and customer management applications. Initially starting as a data management system, it evolved into a comprehensive SaaS platform serving as the primary tool for residential real estate professionals in the NYC market.
RealPlus's business was growing fast, requiring both system modernization and expansion of development capacity. The existing outsourcing vendor couldn't provide the necessary level of expertise for this transformation. In spring 2014, RealPlus chose Brightgrove as a strategic partner to handle all aspects of development and team management.
Challenges
Challenges
Challenges
Legacy System Complexity
Over decades of operation, RealPlus had worked with various remote teams. The challenge was expanding the company's development capacity with our remote Dedicated Team of senior engineers, who were tasked with managing over a million lines of legacy code and modernizing the technology stack. This required maintaining system stability, handling complex data synchronization, managing multiple user interfaces, and navigating extensive business rules accumulated over decades, all while ensuring continuous system availability throughout the modernization process.
Process Challenges
Our team was tasked with establishing consistent Agile Scrum development processes, boosting the performance of both in-house and dedicated teams, and addressing technical debt from previous vendors. We also implemented new QA processes to improve code quality, enhanced security measures, and successfully developed new functionality while maintaining existing systems.
Legacy System Complexity
Over decades of operation, RealPlus had worked with various remote teams. The challenge was expanding the company's development capacity with our remote Dedicated Team of senior engineers, who were tasked with managing over a million lines of legacy code and modernizing the technology stack. This required maintaining system stability, handling complex data synchronization, managing multiple user interfaces, and navigating extensive business rules accumulated over decades, all while ensuring continuous system availability throughout the modernization process.
Process Challenges
Our team was tasked with establishing consistent Agile Scrum development processes, boosting the performance of both in-house and dedicated teams, and addressing technical debt from previous vendors. We also implemented new QA processes to improve code quality, enhanced security measures, and successfully developed new functionality while maintaining existing systems.
Legacy System Complexity
Over decades of operation, RealPlus had worked with various remote teams. The challenge was expanding the company's development capacity with our remote Dedicated Team of senior engineers, who were tasked with managing over a million lines of legacy code and modernizing the technology stack. This required maintaining system stability, handling complex data synchronization, managing multiple user interfaces, and navigating extensive business rules accumulated over decades, all while ensuring continuous system availability throughout the modernization process.
Process Challenges
Our team was tasked with establishing consistent Agile Scrum development processes, boosting the performance of both in-house and dedicated teams, and addressing technical debt from previous vendors. We also implemented new QA processes to improve code quality, enhanced security measures, and successfully developed new functionality while maintaining existing systems.
Boosting Customer's Development Capacity
Boosting Customer's Development Capacity
Boosting Customer's Development Capacity
To accelerate development, we quickly assembled a Dedicated Team through our proven recruitment process. After analyzing the codebase and business rules, we built a team structure that could both implement Agile practices immediately and scale for future growth.
From a core team of 6 specialists at project initiation, we've experienced remarkable growth over the years. What began with 4 .NET developers and 2 QA engineers has evolved into a team of 45 professionals today, including expansions to 16 senior specialists during project maturity and the addition of 5 mobile development experts in 2024.
To accelerate development, we quickly assembled a Dedicated Team through our proven recruitment process. After analyzing the codebase and business rules, we built a team structure that could both implement Agile practices immediately and scale for future growth.
From a core team of 6 specialists at project initiation, we've experienced remarkable growth over the years. What began with 4 .NET developers and 2 QA engineers has evolved into a team of 45 professionals today, including expansions to 16 senior specialists during project maturity and the addition of 5 mobile development experts in 2024.
To accelerate development, we quickly assembled a Dedicated Team through our proven recruitment process. After analyzing the codebase and business rules, we built a team structure that could both implement Agile practices immediately and scale for future growth.
From a core team of 6 specialists at project initiation, we've experienced remarkable growth over the years. What began with 4 .NET developers and 2 QA engineers has evolved into a team of 45 professionals today, including expansions to 16 senior specialists during project maturity and the addition of 5 mobile development experts in 2024.
Our comprehensive technical modernization involved migrating from legacy frameworks and implementing new practices to build a mobile application with enhanced security, analytics, and AI tools.
Our comprehensive technical modernization involved migrating from legacy frameworks and implementing new practices to build a mobile application with enhanced security, analytics, and AI tools.
Our comprehensive technical modernization involved migrating from legacy frameworks and implementing new practices to build a mobile application with enhanced security, analytics, and AI tools.
We established results-driven project management practices, including clear sprint and release cycles, systematic feedback collection, and quality gates. These practices were supported by continuous team training and certification, and regular stakeholder demos.
We established results-driven project management practices, including clear sprint and release cycles, systematic feedback collection, and quality gates. These practices were supported by continuous team training and certification, and regular stakeholder demos.
We established results-driven project management practices, including clear sprint and release cycles, systematic feedback collection, and quality gates. These practices were supported by continuous team training and certification, and regular stakeholder demos.
Starting with a B2C platform launch in 2019 and native mobile apps, we modernized the platform by redesigning major components and migrating to modern technologies. These efforts improved performance, data handling, and client customization, culminating in the implementation of AI features.
Starting with a B2C platform launch in 2019 and native mobile apps, we modernized the platform by redesigning major components and migrating to modern technologies. These efforts improved performance, data handling, and client customization, culminating in the implementation of AI features.
Starting with a B2C platform launch in 2019 and native mobile apps, we modernized the platform by redesigning major components and migrating to modern technologies. These efforts improved performance, data handling, and client customization, culminating in the implementation of AI features.
The technical modernization began with a major codebase reduction from over 1 million to 140k lines and a successful migration to the modern Angular framework. These efforts resulted in a subsecond response time, 80-100% unit test coverage, enhanced data synchronization, and the implementation of analytics and a shared component architecture.
The technical modernization began with a major codebase reduction from over 1 million to 140k lines and a successful migration to the modern Angular framework. These efforts resulted in a subsecond response time, 80-100% unit test coverage, enhanced data synchronization, and the implementation of analytics and a shared component architecture.
The technical modernization began with a major codebase reduction from over 1 million to 140k lines and a successful migration to the modern Angular framework. These efforts resulted in a subsecond response time, 80-100% unit test coverage, enhanced data synchronization, and the implementation of analytics and a shared component architecture.
"Brightgrove's services have been instrumental in helping our business overcome technical challenges and achieve our goals. Their expertise and support have been invaluable."
"Brightgrove's services have been instrumental in helping our business overcome technical challenges and achieve our goals. Their expertise and support have been invaluable."
"Brightgrove's services have been instrumental in helping our business overcome technical challenges and achieve our goals. Their expertise and support have been invaluable."
Eric Gordon
Eric Gordon
Managing Director
Managing Director
Our Cooperation Timeline
Our Cooperation Timeline
Our Cooperation Timeline
Our work together has reached a 10-year milestone in 2024. Over these years, Brightgrove managed to truly transform client’s platform and make it the best product in its category in New York.
Our work together has reached a 10-year milestone in 2024. Over these years, Brightgrove managed to truly transform client’s platform and make it the best product in its category in New York.
Our work together has reached a 10-year milestone in 2024. Over these years, Brightgrove managed to truly transform client’s platform and make it the best product in its category in New York.
2014
2014
In 1.5 months, we assembled a team of 4 .NET developers and 2 QA engineers to get right onto setting up the initial Agile development process.
In 1.5 months, we assembled a team of 4 .NET developers and 2 QA engineers to get right onto setting up the initial Agile development process.
In 1.5 months, we assembled a team of 4 .NET developers and 2 QA engineers to get right onto setting up the initial Agile development process.
2015
2015
The team grew to 10 specialists, including back-end and front-end developers, QA engineers, and team leads.
The team grew to 10 specialists, including back-end and front-end developers, QA engineers, and team leads.
The team grew to 10 specialists, including back-end and front-end developers, QA engineers, and team leads.
2019
2019
We developed a new open-source B2C online platform for the customers and released it in March 2019. During the 5 years of our partnership 90% of employees were retained.
We developed a new open-source B2C online platform for the customers and released it in March 2019. During the 5 years of our partnership 90% of employees were retained.
We developed a new open-source B2C online platform for the customers and released it in March 2019. During the 5 years of our partnership 90% of employees were retained.
2020
2020
There has been significant team growth and increased interaction. The team gradually expanded, reaching around 40 members. In 2020, the Customer Portal was officially released, offering extensive features for end users to search for real estate in New York.
There has been significant team growth and increased interaction. The team gradually expanded, reaching around 40 members. In 2020, the Customer Portal was officially released, offering extensive features for end users to search for real estate in New York.
There has been significant team growth and increased interaction. The team gradually expanded, reaching around 40 members. In 2020, the Customer Portal was officially released, offering extensive features for end users to search for real estate in New York.
2022
2022
In 2022, the development of a native mobile application began. The team continues to grow, attracting specialists from various areas of development.
In 2022, the development of a native mobile application began. The team continues to grow, attracting specialists from various areas of development.
In 2022, the development of a native mobile application began. The team continues to grow, attracting specialists from various areas of development.
2024
2024
After 10 years together, we’re going strong with a 40-people team with 5 team leads and a 90%+ retention rate.
After 10 years together, we’re going strong with a 40-people team with 5 team leads and a 90%+ retention rate.
After 10 years together, we’re going strong with a 40-people team with 5 team leads and a 90%+ retention rate.
Results we delivered
Results we delivered
Results we delivered
Consistent 90% team retention rate demonstrating stability
Proven ability to evolve with changing technology landscape
Successfully managed complex stakeholder relationships
Demonstrated enterprise-grade customization capabilities
Delivered comprehensive mobile solutions
Maintained continuous knowledge growth and certification
Balanced system stability with innovation
Provided strategic technical consultation beyond development
What’s going on now
What’s going on now
What’s going on now
The relationship has evolved from a vendor-client model to a strategic partnership, with Brightgrove playing a vital role in the platform's technical direction and growth. RealPlus continues to expand its engagement, focusing on platform enhancement and market growth through 2025 and beyond.
Key partnership metrics
• 10+ years of continuous collaboration
• Successfully delivered 3 major platform versions
• Expanded from an initial team of 6 to 45+ senior specialists
• Maintained consistent delivery quality while growing scope
• Achieved all major technical modernization goals
• Built strong relationships with all stakeholder levels
• Improved multi-stakeholder management
The relationship has evolved from a vendor-client model to a strategic partnership, with Brightgrove playing a vital role in the platform's technical direction and growth. RealPlus continues to expand its engagement, focusing on platform enhancement and market growth through 2025 and beyond.
Key partnership metrics
• 10+ years of continuous collaboration
• Successfully delivered 3 major platform versions
• Expanded from an initial team of 6 to 45+ senior specialists
• Maintained consistent delivery quality while growing scope
• Achieved all major technical modernization goals
• Built strong relationships with all stakeholder levels
• Improved multi-stakeholder management
The relationship has evolved from a vendor-client model to a strategic partnership, with Brightgrove playing a vital role in the platform's technical direction and growth. RealPlus continues to expand its engagement, focusing on platform enhancement and market growth through 2025 and beyond.
Key partnership metrics
• 10+ years of continuous collaboration
• Successfully delivered 3 major platform versions
• Expanded from an initial team of 6 to 45+ senior specialists
• Maintained consistent delivery quality while growing scope
• Achieved all major technical modernization goals
• Built strong relationships with all stakeholder levels
• Improved multi-stakeholder management
Download extended case study in .pdf
Download extended case study in .pdf