Zwilling

ZWILLING — scalable e-commerce & mobile architecture modernization

ZWILLING is a global consumer-goods brand with a rich heritage and a broad product portfolio spanning classic craftsmanship to IoT-enabled smart-kitchen devices.

E-commerce

IoT

Client

Zwilling

Date

Since 2021

Role

Development partner

Website

zwilling.com

Zwilling

Zwilling

Client overview

ZWILLING's digital ecosystem encompasses mobile applications, IoT-linked devices, and a multi-market e-commerce presence — operating country-specific storefronts under a complex Salesforce Commerce Cloud infrastructure. Over time, the legacy SFCC/Storefront setup became difficult and costly to maintain, and mobile experiences required stabilization and modernization.

Challenge

As ZWILLING aimed for geographic scalability and a unified omnichannel user experience, they needed a reliable, flexible partner not only to fix immediate delivery issues but also to re-architect their digital platform for future growth.

ZWILLING faced several intertwined issues:

The e-commerce platform was based on a legacy SFCC + Storefront architecture: the UI layer was outdated, plugins had multiplied, and code duplication across markets increased overhead.
Rolling out new country-specific stores or features took too long; time-to-market was slow.
Maintenance and operational costs were rising, with poor reuse of code and inconsistent architecture across markets.
Their mobile app had been rebuilt multiple times — stability, maintainability and feature completeness remained problematic.
The company lacked a unified, scalable infrastructure that could support long-term expansion — and a partner who could deliver both tactical execution and strategic architectural decisions.

In short, ZWILLING needed both stabilization (e-commerce, mobile, IoT) and transformation — to build a scalable, efficient, multi-market platform with reduced cost and faster rollout cycles.

ZWILLING faced several intertwined issues:

The e-commerce platform was based on a legacy SFCC + Storefront architecture: the UI layer was outdated, plugins had multiplied, and code duplication across markets increased overhead.
Rolling out new country-specific stores or features took too long; time-to-market was slow.
Maintenance and operational costs were rising, with poor reuse of code and inconsistent architecture across markets.
Their mobile app had been rebuilt multiple times — stability, maintainability and feature completeness remained problematic.
The company lacked a unified, scalable infrastructure that could support long-term expansion — and a partner who could deliver both tactical execution and strategic architectural decisions.

In short, ZWILLING needed both stabilization (e-commerce, mobile, IoT) and transformation — to build a scalable, efficient, multi-market platform with reduced cost and faster rollout cycles.

ZWILLING faced several intertwined issues:

The e-commerce platform was based on a legacy SFCC + Storefront architecture: the UI layer was outdated, plugins had multiplied, and code duplication across markets increased overhead.
Rolling out new country-specific stores or features took too long; time-to-market was slow.
Maintenance and operational costs were rising, with poor reuse of code and inconsistent architecture across markets.
Their mobile app had been rebuilt multiple times — stability, maintainability and feature completeness remained problematic.
The company lacked a unified, scalable infrastructure that could support long-term expansion — and a partner who could deliver both tactical execution and strategic architectural decisions.

In short, ZWILLING needed both stabilization (e-commerce, mobile, IoT) and transformation — to build a scalable, efficient, multi-market platform with reduced cost and faster rollout cycles.

Our solution

We participated in technology-stack evaluation and approach selection alongside ZWILLING’s internal architects and decision makers. We also optimized costs via unified codebases and reusable architecture, reducing maintenance overhead and accelerating time-to-market for new rollouts.

Together with ZWILLING, we performed a comprehensive assessment of the existing SFCC/Storefront infrastructure and designed a soft migration strategy to implement a new Headless UI platform in parallel. The modular "brick-based" architecture uses reusable components to enable rapid, consistent storefront creation while minimizing duplication.

We built native iOS and Android apps from the ground up, featuring IoT-enabled recipe automation and QR-coded smart food storage. We delivered a stable, high-quality ecosystem with integrated mobile stores and family-sharing, ensured by automated testing and support.

Why it worked

Soft-migration approach: allowed transformation without disrupting existing operations.
Modular, reusable architecture: scalable across markets and devices, reducing duplication and accelerating rollouts.
Full-spectrum partnership: combining mobile, e-commerce, architecture, analytics and product expertise — delivering holistic digital transformation, not just code.
Business-aligned thinking: technical decisions driven by long-term business goals (scalability, cost efficiency, faster time-to-market).
Strong coordination and trust: close collaboration between Brightgrove and ZWILLING architects, and business stakeholders ensured alignment at every stage.

Soft-migration approach: allowed transformation without disrupting existing operations.
Modular, reusable architecture: scalable across markets and devices, reducing duplication and accelerating rollouts.
Full-spectrum partnership: combining mobile, e-commerce, architecture, analytics and product expertise — delivering holistic digital transformation, not just code.
Business-aligned thinking: technical decisions driven by long-term business goals (scalability, cost efficiency, faster time-to-market).
Strong coordination and trust: close collaboration between Brightgrove and ZWILLING architects, and business stakeholders ensured alignment at every stage.

We’re happy with Brightgrove’s work and their contribution to our digital growth. The team is highly-skilled, responsive, and reliable to work autonomously.

Florian Nagel

Head of Consumer Solutions

Results we delivered

E-commerce platform

The legacy SFCC solution remained operational while an updated platform using Headless UI was developed in parallel, avoiding business disruption.

Architecture & scalability

Built a reusable, modular architecture enabling rapid market expansion; reduced duplication and future maintenance overhead.

Partnership scope

Expanded from a mobile-only engagement to a 30+ FTE full-stack, cross-functional team across mobile, web, Salesforce, analytics, CX — becoming a strategic long-term partner.

Mobile & IoT

Delivered stable, fully native iOS/Android apps with modern UX, IoT integration, family sharing, and integrated store experience.

Strategic long-term value

Provided ZWILLING with a scalable, flexible infrastructure aligned with business growth, global expansion, and omnichannel ambitions.

Time-to-market & rollout speed

New markets and storefronts can be deployed faster thanks to unified, modular codebase and Headless design.

What's next

We will continue evolving the headless commerce platform by expanding its modules, optimizing performance, and strengthening its omnichannel capabilities. This includes deeper integration across devices and markets to ensure a consistent, seamless user experience. Leveraging the platform’s modular architecture will also allow for rapid deployment of new geographical storefronts, helping reduce both time-to-market and operational costs.

As ZWILLING scales globally, our focus will be on supporting this growth with a resilient, maintainable digital foundation. Close collaboration across business and product-architecture teams will ensure that future development aligns with both technical priorities and strategic objectives, enabling the platform to grow in step with ZWILLING’s broader ambitions.